⚡ WhatsApp Automation for WordPress
Run your entire WhatsApp business team inbox AI chatbot WooCommerce store from WordPress.
WatAgent connects your WhatsApp Business account to your website — so you can chat, automate, sell, and recover lost sales, all from one dashboard your team already knows. It is self-hosted WhatsApp with no monthly fee — a WhatsApp Business plugin for WordPress where you pay Meta directly. No separate app. No lost conversations. No SaaS markup.
Teams that own their WhatsApp — instead of renting it from a SaaS
Your cheapest business communication channel — and your most effective one.
WhatsApp is where your customers already are. Not email.
WhatsApp has a 98% open rate vs 20% for email. Messages get seen. Responses happen. The WhatsApp Business Cloud API lets you run the entire customer conversation — support, sales and follow-up — from one place your team already knows.
Your customers are already messaging you on WhatsApp. Is your business keeping up?
Most businesses run WhatsApp from a phone, a spreadsheet, and a few sticky notes. That works — until it doesn't.
Conversations get lost
One phone, one login, one person who can see what's happening. When they're offline, so is your business.
Carts get abandoned
Customers add to cart, get distracted, and never come back — and nobody follows up.
No idea what's working
Which broadcast led to a sale? Which ad turned into a paying customer? Right now, there's no way to know.
Manual replies eat the day
Answering the same five questions, one chat at a time, instead of running the business.
One platform. Every conversation, automation, and sale.
Connect
Link your official WhatsApp Business number in minutes, no developer required.
Automate
AI chatbot, flows, and sequences handle the repetitive work.
Convert
Recover carts, run WhatsApp ads, and turn conversations into orders.
Measure
See exactly what's working, down to the rupee.
Live on WhatsApp in three steps.
Connect your number
Sign in with Meta and WatAgent provisions your WhatsApp Business Cloud API connection automatically — no developer needed.
Set up your automations
Turn on the AI chatbot, build a flow, or activate cart recovery in minutes using ready-made templates.
Watch it work
Every conversation, broadcast, and sale is tracked live in your WatAgent dashboard.
Every conversation, in one shared inbox.
Smart queues, assignment, internal notes and AI handoff — your whole team on the same conversations, with nothing slipping through.
Explore Team Inbox →Build the conversation once. Let it run itself.
A drag-and-drop canvas with 25+ node types — keyword triggers, messages, tags and AI replies — running your welcome, support and sales journeys 24/7.
Explore Flow Builder →One plugin. Every tool you need.
No add-ons, no per-seat upsells, no "enterprise tier" to unlock the good parts. 20 modules, 25+ flow nodes and 3 AI providers — all on day one.
Command Dashboard
Real-time pulse, AI containment, leaderboards, heatmap & CSV export.
Team Inbox
Shared 1:1 + group inbox with assignment, notes & AI handoff.
Smart Routing
When→If→Then auto-assignment by tag, content, order or locale.
AI Chatbot
OpenAI / Anthropic / Gemini, RAG, guardrails & budget caps.
Visual Flow Builder
25+ node types, triggers, placeholders, logs & versioning.
Flows & Sequences
Native in-chat forms, drip journeys & scheduled reminders.
Bulk Campaigns
5-step composer, throttling, opt-out in 8 languages & funnel.
Contacts & CRM
Tags, custom fields, consent dates, import/export & KPIs.
Dynamic Segments
AND/OR audiences with a live size preview, into campaigns.
WooCommerce
Lifecycle messages, Orders workspace, custom statuses, HPOS.
Cart Recovery
Multi-step, smart coupons, timezone-aware & delivery tracking.
OTP Login & Checkout
Passwordless WhatsApp OTP, HMAC codes, lockout & audit.
CTWA Attribution
Click-to-WhatsApp links, UTM capture, order revenue & ROAS.
Analytics & Reports
8 KPIs, funnels, agent / customer / revenue charts & CSV.
Template Library
Author, preview & submit Meta templates in 100+ languages.
Chat Widget
~5 KB, Shadow DOM, display triggers, consent gate & analytics.
Roles & Audit
RBAC, granular capabilities, seat tracking & full audit log.
Security & Ownership
AES-256-GCM, signed webhooks, GDPR/CCPA & retention.
Agency White-Label
Multi-tenant, per-client scoping & a JWT-authenticated API.
Developer Platform
Actions, filters, REST API, WP-CLI & signed webhooks. GPL.
Enterprise-grade reliability, without the enterprise complexity.
WatAgent runs on the official WhatsApp Business Cloud API and is built to keep your data — and your customers' consent — protected.
System Health monitoring
Real-time checks across PHP, WordPress core, and background jobs.
AES-256-GCM encryption
Stored credentials are encrypted and verified automatically.
Full audit log
Every change on the account is recorded, for accountability across your team.
Consent tracking built in
Opted-in, pending, opted-out — tracked per contact. No accidental non-consensual messaging.
Whichever way you sell, WatAgent fits.
Online stores
Recover abandoned carts, send order updates, and turn ad clicks into tracked WhatsApp sales.
Service businesses
Qualify leads, book appointments, and answer FAQs automatically — 24/7.
Agencies
Manage up to 100 client sites under one license, with white-label branding built in.
Growing teams
Give every teammate a shared inbox with queues, assignments, and SLAs — without adding headcount.
Stop paying for three tools. Run everything from one — self-hosted WhatsApp, no monthly fee.
Most businesses piece together a helpdesk, a broadcast tool and a cart recovery app — ₹15,000–₹40,000/month in SaaS fees before your team even logs in. WatAgent is a self-hosted WhatsApp CRM inside WordPress: you pay Meta directly for what you use. No platform markup, no per-seat charges, no recurring SaaS bill. It is the fastest way to reduce customer support cost with WhatsApp.
Turn every WhatsApp conversation into a sales opportunity.
Businesses using WhatsApp for sales and support report 3.5× higher conversion than email — customers respond faster when they can just reply. Three revenue engines run inside your WordPress dashboard.
WhatsApp cart recovery for WooCommerce
Multi-step WhatsApp sequences recover abandoned carts with smart coupons — an average of +₹4k per store, per year.
See cart recovery →WhatsApp broadcast campaign revenue
Segmented bulk campaigns with a 98% open rate. Revenue attribution shows exactly which broadcast drove which sale.
See broadcasts →Click to WhatsApp ads ROAS
CTWA ads convert 3–5× better than landing pages. WatAgent tracks every ad click → chat → order, down to the rupee.
See ad attribution →Add AI and your chatbot handles 72% of support queries — your team spends the rest of the day closing, not answering FAQs.
Start free. Scale when you're ready.
Every WatAgent account starts on an always-free base. Add voice calling and cart recovery on Growth, the AI Chatbot and WhatsApp Ads on Scale, or manage up to 100 client sites with Agency.
Running an agency?
White-label WatAgent, manage every client's number from one dashboard, and resell it under your own brand with a JWT API.
Explore agency mode →Questions, answered.
Do I need coding knowledge to use WatAgent?
No. WatAgent connects to WhatsApp through a guided, one-click setup, and every feature — inbox, automations, broadcasts, analytics — is managed from inside your WordPress dashboard.
Does WatAgent use the official WhatsApp Business API?
Yes. WatAgent connects through Meta's official WhatsApp Business Cloud API, so your number stays verified and compliant.
Can I use WatAgent without WooCommerce?
Yes. Core features — Team Inbox, AI Chatbot, Flow Builder, and Broadcasts — work on any WordPress site. Cart Recovery and order automations activate once WooCommerce is installed.
Will my customers be spammed?
No. Broadcasts only reach contacts who've given marketing consent, and unreachable numbers are skipped automatically — consent is tracked per contact.
Can multiple team members use WatAgent at the same time?
Yes. Team Inbox supports multiple agents with shared queues, assignment, and online status, so your whole team can work from the same conversations.
Does WatAgent connect to the tools I already use?
Yes. WatAgent has native connections to Zapier, Make, n8n, Slack, Google Sheets, HubSpot, and WooCommerce, plus a custom webhook option for anything else.
Can an agency manage multiple client websites with one account?
Yes. The Agency plan supports managing up to 100 client sites under a single license, with white-label branding included.
How is my data kept secure?
Credentials are encrypted with AES-256-GCM, every account change is recorded in a full Audit Log, and system health is monitored in real time.
Can I try WatAgent before paying?
Yes. WatAgent includes an always-free base plan, so you can connect your WhatsApp number and explore the core features before upgrading.
Is WhatsApp cheaper than email marketing for my business?
Yes. WhatsApp Business Cloud API is priced per conversation by Meta, with the first 1,000 service conversations free every month. There is no per-seat fee, no platform markup and no monthly SaaS subscription with WatAgent. Email tools like Mailchimp or Klaviyo charge per contact or per send. For most small and medium businesses, WhatsApp total cost is 60–80% lower than an equivalent email stack.
How much revenue can WatAgent recover through cart recovery?
WatAgent users report an average of +₹4,000 per year in recovered cart revenue per WooCommerce store. Cart recovery works through a multi-step WhatsApp sequence with smart coupon delivery — messages are sent only to contacts who opted in, and reach them with a 98% open rate.
Can I replace Intercom or Freshdesk with WatAgent?
Yes. WatAgent includes a full shared Team Inbox with agent assignment, queues, SLAs, internal notes and AI handoff — everything a helpdesk provides. The difference is cost: most helpdesk SaaS tools charge ₹5,000–₹20,000/month per team. WatAgent is a one-time plugin purchase with no per-seat fee and no monthly platform charge.
Does WatAgent track revenue from WhatsApp ads (Click-to-WhatsApp)?
Yes. WatAgent's CTWA Attribution module captures the UTM and ad metadata from every Click-to-WhatsApp ad click. It links that visitor's WhatsApp conversation to any resulting WooCommerce order, so you can see exact ROAS per campaign — which ad led to which sale, down to the rupee.
We're here for you — really.
Self-hosted doesn't mean on-your-own. Get setup guides, a full docs site, and real humans when you need them. Pro and Agency plans include priority support.
Your customers are already on WhatsApp. Meet them there — properly.
Connect your WhatsApp Business account and get your inbox, automations, and analytics running in minutes.
Always-free base plan · No credit card · Official WhatsApp Business Cloud API